Web Services Case Study: Novavet Diagnostics “From New Business To Perth’s Page-One Diagnostic Hub”

Turn $10k invisibility into a cash-pumping referral machine—see the build.

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The Pain

NovaVet rolled out as a fresh startup with zero digital footprint—no SEO rank, no brand buzz, basically a ghost in Perth’s vet world. Credibility is king in diagnostics; vets need instant test access and trust in the provider, or they’re out the door to faster labs. Without a killer website, NovaVet was invisible, referrals flatlined, growth stalled before it even breathed.

Picture this: a $5k ad push driving traffic to a blank slate, prospects bouncing because no one could find tests or trust the new kid. It was a grind where every week without presence meant lost $1k consults, clients slipping to rivals, and a rep that couldn’t gain traction. Sunburst Digital saw the chaos and knew it was time to unleash a web beast—turning invisibility into a profit-pulling hub that ranks page-one, locks referrals, and proves expertise before the competition even wakes up. This ain’t just a site build; it’s a revenue rocket designed to put NovaVet on the map and keep it there, with every click a chance to win big.

The Bleed

  • No rankings = no referrals.
  • No online resource = clinics skip you.
  • Every week invisible meant lost clients and revenue from the start.

The New Way

We built NovaVet Diagnostics into Perth’s go-to diagnostic hub with a Sunburst web edge: 🔑 Build Features

1. Rank-Smashing Website Design

  • Crafted to dominate from day one—page one for ~40 diagnostic keywords across Perth, powered by AI-optimized SEO that keeps climbing.

2. Preloaded Easy-Click Test Directory

  • Accordion-style library for quick browsing—vets expand, search, find info without friction, with AI indexing for lightning-fast access.
  • Became a trusted reference for Perth clinics, a profit-pulling tool that turns clicks into consults.

3. Authority & Trust Built-In

  • Clean, pro design positioning NovaVet as the top provider, with CTAs driving enquiries straight into the pipeline like a cash magnet.

This web build ain’t just a pretty face—it’s a lead-locking machine, engineered with AI smarts to rank, convert, and scale, turning a new business into a Perth powerhouse. When malware hit months later, we moved fast—isolated the threat, purged it, restored multiple times, and hardened hosting with daily scans, CodeGuard backups, and real-time monitoring. A long-term maintenance plan locked it in, letting NovaVet focus on diagnostics, not tech fires.

The ROI

  • From zero to page one for 40+ terms.
  • Perth clinics now rely on the site as daily reference.
  • Referrals surged with visibility and ease.
  • NovaVet went from unknown to authority fast.

When Disaster Struck…

Months later, NovaVet’s site took a malware hit—downloads corrupted, Google flagged pages, client trust teetering. We jumped in:

  • Isolated and purged the malware.
  • Restored multiple times for a clean slate.
  • Hardened hosting with daily scans, CodeGuard backups, real-time monitoring.
  • Locked in maintenance so NovaVet stays focused on diagnostics, not tech wars.

The Result:

  • Zero downtime post-recovery—business kept rolling.
  • Trust safeguarded—no more virus alerts.
  • Page-one authority held, no slip into shadows.

Proof:

👉 Don’t launch invisible. Don’t let malware kill your grind

Get your Demo Pack now and see how we build page-one, attack-proof hubs that grow trust and revenue from day one (see $1k saved)

Get your Demo Pack now